Clinical Insights
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Is your scientific narrative cutting through the noise?
In our latest 2025 Medical Affairs Digital Enablement Report, we move beyond theory to give you the hard data. We surveyed over 250 verified HCPs to uncover their real-world preferences and then partnered with IQVIA Digital to measure the actual clinical impact of a Medical Affairs campaign with MedPage Today.
Inside the Report
- The HCP Reality Check: Why 70% of HCPs cite information overload and time constraints as their primary barrier to medical information.
- The Trust Gap: Discover why nearly two-thirds of HCPs dismiss advertising on consumer-facing social media but actively seek out endemic, HCP-specific sites for drug information.
- High-Value Content Needs: A deep dive into why 75% of professionals are hungry for more treatment guidelines, clinical trial results, and real-world evidence (RWE).
- Case Study: The 7% Lift: How a Medical Affairs program reached 2,000+ HCPs and drove nearly 5,000 incremental obesity diagnoses compared to a control group.
- The Frequency Formula: Why reaching an HCP 2–3 times across multiple tactics—like editorial sponsorships and custom content—is the sweet spot for increasing clinical awareness and changing healthcare provider behavior.
Medical Affairs is no longer just about sharing data; it’s about solving the HCP's biggest challenge: time and relevance. This report shows you how to deliver the right evidence, at the right time, on the platforms they trust most.
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360 Park Avenue South, 17th floor, New York, NY 10010
Copyright © 2026 Everyday Health Group. All rights reserved. Use of this website is subject to our terms of service and privacy policy.
Clinical Insights
Contact Us
Is your scientific narrative cutting through the noise?
In our latest 2025 Medical Affairs Digital Enablement Report, we move beyond theory to give you the hard data. We surveyed over 250 verified HCPs to uncover their real-world preferences and then partnered with IQVIA Digital to measure the actual clinical impact of a Medical Affairs campaign with MedPage Today.
Inside the Report
- The HCP Reality Check: Why 70% of HCPs cite information overload and time constraints as their primary barrier to medical information.
- The Trust Gap: Discover why nearly two-thirds of HCPs dismiss advertising on consumer-facing social media but actively seek out endemic, HCP-specific sites for drug information.
- High-Value Content Needs: A deep dive into why 75% of professionals are hungry for more treatment guidelines, clinical trial results, and real-world evidence (RWE).
- Case Study: The 7% Lift: How a Medical Affairs program reached 2,000+ HCPs and drove nearly 5,000 incremental obesity diagnoses compared to a control group.
- The Frequency Formula: Why reaching an HCP 2–3 times across multiple tactics—like editorial sponsorships and custom content—is the sweet spot for increasing clinical awareness and changing healthcare provider behavior.
Medical Affairs is no longer just about sharing data; it’s about solving the HCP's biggest challenge: time and relevance. This report shows you how to deliver the right evidence, at the right time, on the platforms they trust most.
360 Park Avenue South, 17th floor, New York, NY 10010
Copyright © 2026 Everyday Health Group. All rights reserved. Use of this website is subject to our terms of service and privacy policy.
POWERED BY:
Clinical Insights
Contact Us
Is your scientific narrative cutting through the noise?
In our latest 2025 Medical Affairs Digital Enablement Report, we move beyond theory to give you the hard data. We surveyed over 250 verified HCPs to uncover their real-world preferences and then partnered with IQVIA Digital to measure the actual clinical impact of a Medical Affairs campaign with MedPage Today.
Inside the Report
- The HCP Reality Check: Why 70% of HCPs cite information overload and time constraints as their primary barrier to medical information.
- The Trust Gap: Discover why nearly two-thirds of HCPs dismiss advertising on consumer-facing social media but actively seek out endemic, HCP-specific sites for drug information.
- High-Value Content Needs: A deep dive into why 75% of professionals are hungry for more treatment guidelines, clinical trial results, and real-world evidence (RWE).
- Case Study: The 7% Lift: How a Medical Affairs program reached 2,000+ HCPs and drove nearly 5,000 incremental obesity diagnoses compared to a control group.
- The Frequency Formula: Why reaching an HCP 2–3 times across multiple tactics—like editorial sponsorships and custom content—is the sweet spot for increasing clinical awareness and changing healthcare provider behavior.
Medical Affairs is no longer just about sharing data; it’s about solving the HCP's biggest challenge: time and relevance. This report shows you how to deliver the right evidence, at the right time, on the platforms they trust most.
360 Park Avenue South, 17th floor, New York, NY 10010
Copyright © 2026 Everyday Health Group. All rights reserved. Use of this website is subject to our terms of service and privacy policy.
POWERED BY: